Aug 17, 2015  Sydney / Australia

Schwarzkopf most trusted brand in competitive hair care market

Schwarzkopf wins top spot in Australian consumer survey

Schwarzkopf was named Australia’s Most Trusted Brand in hair care for 2015, taking the top spot in the highly competitive category, in the Reader’s Digest Trusted Brands Survey. More than 2,400 Australians voted in the survey.

Jodie Lynch (left) receiving the Most Trusted Brand Award from Sheron White

Jodie Lynch (left), Marketing Manager, Henkel Beauty Care, receiving the Most Trusted Brand Award from Sheron White (right), Group Advertising Director – APAC, Reader’s Digest.

Every year, Reader’s Digest asks Australians what guides their buying choices. A trusted brand is a well-known, reliable and useful brand that consistently offers both quality and substance.

The Henkel Beauty Care team was delighted by the result, improving the previous result of “Highly Commended” brand received over the last two years, said Junior Brand Manager Rebecca Hamilton.

“Consumer trust is a huge asset in the beauty care industry. It is really empowering to receive this award and to see Schwarzkopf outperform some of the country’s most highly regarded brands,” Hamilton said.

For the past 14 years, the Reader’s Digest Trusted Brands survey has investigated which brands in Australia have the best reputation among consumers and why. For further information regarding this survey please visit

Schwarzkopf is one of Henkel’s top three brands – alongside laundry brand Persil and adhesives brand Loctite – and generated around 2 billion euros in sales last year. The brand is a global hair expert in both the retail and professional businesses.