Sep 18, 2015 Düsseldorf / Germany
Schwarzkopf captures the man’s beauty world
Henkel’s global top brand Schwarzkopf, which generated sales of around 2 billion euros last year, introduced the new MEN hair-care brand in China, Germany and Russia in August. With this new range, Henkel expands its portfolio of products especially targeted at men.
“The men’s cosmetics market is now an important part of Henkel Beauty Care and with the Schwarzkopf MEN brand, we are exploiting the market’s potential further,” said Marie-Eve Schröder, Corporate Senior Vice President International Marketing at Beauty Care.
Every man can find the perfect shampoo thanks to a selected range that covers all hair needs – including anti-dandruff, energy and strength, hair & body and anti-loss. Each category contains an innovative triple effect that works on the hair, the roots and the scalp – for healthy-looking hair, a regenerated scalp and activated roots.