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Oct 5, 2015  Shanghai / China

Henkel’s successful Beauty Care brands awarded

Henkel Beauty Care China received various prizes in 3rd quarter

Henkel Beauty Care’s retail business in China won awards from Watsons, Mannings and Nielsen in the third quarter of 2015.

James Wang, General Manager, Henkel Beauty Care Greater China Retail (right) accepts “Best Supplier of the Year” Award

James Wang, General Manager, Henkel Beauty Care Greater China Retail (right) accepts “Best Supplier of the Year” Award

Watsons Health, Beauty and Wellness Awards are considered the “Oscars” of China’s retail beauty industry. They award brands that were well-received by consumers and performed particularly well in the previous fiscal year. This year, the “Best of the Best” award went to Henkel’s Schwarzkopf brand, which beat out all other hair and cosmetic brands.

“Best of the Best” Award from Watsons Health, Beauty and Wellness

“Best of the Best” Award from Watsons Health, Beauty and Wellness

In addition, Henkel also won “Best Supplier of the Year” from Mannings China in the Health and Beauty category for the third consecutive year, after more than a million shoppers voted nationwide.

“Receiving the Grand Awards from both Watson’s and Mannings shows that our Beauty Care brands and products are well-received by Chinese consumers,” said James Wang, General Manager, Henkel Beauty Care Greater China Retail. “We focus on constantly innovating, understanding consumers and providing them with the most advanced products. This is definitely one of the most important success factors for fast business growth despite the very competitive environment.”

At its 4th Annual Consumer 360 Forum, Nielsen announced the 2015 winners in the “Breakthrough Innovation” category for fast-moving consumer goods in China. Nielsen analyzed business data with very strict criteria for more than 24,000 new products (both food and non-food) launched on the Chinese market in 2013-2014. Only 15 products were recognized as “breakthrough innovations” of the year. The innovation had to be relevant, enduring and distinctive among all other new product launches. Henkel Schwarzkopf Freshlight Waterlily Moisture Shampoo is one of the 15 products and the only winner in the hair category.  

Since entering China in 1992, Henkel Beauty Care retail business has been clearly positioned with continuous innovation and high-quality products, resulting in promising market share growth. Henkel reached a number 3 position in China’s hair cosmetics market last year.