Nov 13, 2015 Tbilisi / Georgia
Prime Minister visits new Henkel site in Georgia
Construction recently started on a new dry mixes plant near Tbilisi, Georgia. The facility will support Adhesive Technologies in meeting growing demand for construction mixes in Georgia, Armenia and Azerbaijan: And Irakli Garibashvili, the Prime Minister of Georgia, recently visited the site.
The new plant will be Henkel’s first production facility in Georgia and is expected to start operating by the second quarter of 2016. It will produce dry construction mixes under the popular Ceresit brand for the local markets, and will use the latest sustainable technologies to ensure an efficient use of resources and limit the impact of its operations on the environment.
“The construction of our first plant in Georgia is a significant milestone for us,” said Hermann Deitzer, Global Head of Consumers, Craftsmen and Building Adhesives. “The project is part of Henkel´s global strategy to expand its capacities and grow business in emerging markets. The new plant will help further localize our product portfolio and enhance customer proximity in Georgia, as well as other countries in the region”.
The project has received significant support from the Georgian authorities: And Irakli Garibashvili, the Prime Minister of Georgia, recently met Henkel representatives at the site of the new factory. “We are delighted with the fact that such a reputable and internationally renowned brand as Henkel decided to expand their business activities in Georgia,” he said. “This investment will bring into the country not only the capital and jobs, but also high production standards and expertise. I believe this particular plant is only a first step and a great basis for further exploiting the business environment in Georgia. We are fully committed to establishing a successful and long-lasting cooperation with Henkel and its subsidiaries.”
Georgia is one of the most attractive countries for Henkel in the Central Asian and Caucasian region due to its favorable investment climate and location. Adhesive Technologies has a well-developed distribution network in the region – the company’s products have been used for a number of construction projects in the region, including a medical center in Tbilisi, a new hotel in Batumi, and an Olympic stadium in Baku.