Feb 9, 2016 Bangkok / Thailand
Sharing the latest trends with hairdressers
The Thai hair market is vibrant and growing – and that’s why Schwarzkopf Professional shares its knowledge to help local hair stylists stay up-to-date with hairdressing techniques. Founded in 2001, the Schwarzkopf ASK Academy trains more than 2,000 hair-care professionals every year from Thailand and the neighboring countries Cambodia, Laos and Myanmar.
ASK Thailand belongs to an international network of 80 successful Schwarzkopf ASK Academies and Studios around the globe – ‘ASK’ stands for Attitude, Skills and Knowledge. Graduates include hair stylists from leading salons as well as hairdressers from small hair salons. ASK serves as a platform for 360 degree partnerships with hairdressers based on innovation, inspiration, education and continuous support.
“Graduates from the Schwarzkopf ASK Academy in Bangkok are more than hairdressers or hair stylists,” said Dr. Tim Petzinna, Henkel Beauty Care Country Manager for Thailand and Head of Regional Sales of Asia-Pacific. “They are empowered to act as trend setters, bringing the latest international hair fashion trends to their communities – not only in major cities, but also in rural areas. The curriculum also equips salon owners with valuable business management skills to run and grow their businesses.”
During the seminars, leading stylists share practical lessons and tips with fellow hairdressers on essential cutting skills, creative coloring techniques and how to advise hair salon clients on their personal hair care between visits. In addition, dedicated apps and websites offer graduates access to the latest information on product innovations and trends in the hair care industry.