Aug 24, 2016 Düsseldorf / Germany
Back to School with the Pritt Monsters
Pencil sharpened, backpack packed, and shoes tied: in some parts of the world, it’s time to go back to school! Clearly kids anticipate back to school time – but so does the team behind Pritt. During the high season of back to school, a big, colorful campaign is traditionally launched to promote the famous glue stick within classrooms.
This year the campaign is all about the “Back to School Monsters”. For first graders in particular, heading back to school can be a nerve-wracking time, as they learn new things, make friends, and get used to a different setting. That is where the Pritt monsters come in. The friendly monsters show kids that school is nothing to be afraid of, and make heading back to school fun with colorful, collectable glue sticks packaged in different monster designs.
Flash Mob Dance Party
Things got even more colorful in Mexico, where the Pritt marketing team organized a flash mob dance party together with kids from a local dance academy – and the Pritt Monsters themselves – to draw attention to the glue sticks in time for the start of school.