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Feb 11, 2016  Scottsdale, AZ

Henkel sponsors Project Runway

Schwarzkopf announces their first TV network collaboration with Lifetime’s Project Runway All Stars

Schwarzkopf has been named the official haircare sponsor of season five premiering Thursday, February 11 at 9:00 p.m. ET.

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???gallery.open.slideshow??? The Henkel brand, Schwarzkopf, will sponsor this season of Project Runway All Stars airing on February 11 on the Lifetime channel.

The Henkel brand, Schwarzkopf, will sponsor this season of Project Runway All Stars airing on February 11 on the Lifetime channel.

???gallery.open.slideshow??? Schwarzkopf is the official salon sponsor of Project Runway All Stars.

Schwarzkopf is the official salon sponsor of Project Runway All Stars.

???gallery.open.slideshow??? Tune in every Thursday to see the action.

Tune in every Thursday to see the action.

This season, Project Runway All Stars welcomes returning host, Alyssa Milano, alongside judges Isaac Mizrahi and Georgina Chapman. Linh Nyung will also join the team as lead hairstylist to transform the model’s runway looks in the official Schwarzkopf Hair Studio with the complete range of Schwarzkopf essence ULTIME and Schwarzkopf styliste ULTIME products.

“We are very excited to be the official hair sponsor of Lifetime’s Project Runway All Stars” says Nadine Berghaus, responsible for Henkel’s hair business in the US market. “We are passionate about offering high performance hair care and styling products for every consumer so that they can create their own runway look at home. Therefore the sponsorship between Project Runway All Stars and Schwarzkopf is a perfect fit.”

Guest judges will include Kesha, Boy George, Vanessa Hudgens, Debi Mazar, Little Big Town, Coca Rocha, Johnny Wujek, Kristin Cavallari, and Brad Goreski, as well as Project Runway judges Nina Garcia and Zac Posen.

In addition to being the official haircare sponsor, Schwarzkopf will be running a sweepstakes throughout the season beginning on February 18 where they will be giving away grand prizes including a trip to New York!

Follow the fun on Instagram: @schwarzkopfUS