Apr 28, 2017  Hamburg / Germany

Schwarzkopf Professional‘s first ultra-modern in-house studio became reality

Trend Lab: Showcasing the hair trends of tomorrow

Real-time style updates or instant hairdressing inspirations from all over the world – with Schwarzkopf Professional’s first international Trend Lab this has become reality! Read on to find out more about the new ultra-modern in-house studio.

Access to the world of inspiration

Today, we operate in a fast paced, constantly changing work environment that is fueled in many respects by the advances in technology. The new Schwarzkopf Professional Trend Lab facility in Hamburg builds on these advances. The in-house production studio responds to the latest trends spotted in fast-fashion and social media.

A new form of education

Schwarzkopf Professional hairdressers are delighted: They can expect to see latest trends executed on models live, via engaging how-to tutorials and product demonstrations, live-streamed on Schwarzkopf Professional’s social media channels. International Creative Director for Schwarzkopf Professional, Simon Ellis, describes the Trend Lab as a real step-change in digital delivery: “The Trend Lab is a brand-new channel that provides the opportunity to capture, connect and deliver education-based, real time hair and fashion trends, as they happen.” Available for registered users, exclusive Trend Lab content will be accessible on Schwarzkopf Professional’s state-of-the-art eLearning platform, www.ask-elearning.com, in the form of hairdresser-led webinars.

A Bespoke Setting

The custom-made Trend Lab environment blends together a premium loft-style salon and a state-of-the-art photography studio, allowing motivational content to be created in real time; live videos will be streamed to social media, using platforms such as Facebook and Instagram Live.

This dynamic environment has been carefully designed through a range of selected accessories, beautiful vintage wood and interchangeable backdrops – including a stripped-back brick wall to reflect urban street styles and brightly colored textiles to represent bolder looks. All of Schwarzkopf Professional’s brands will showcase their identity and various lifestyle characteristics.

Experience the opening event as if you were there: