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Henkel has released a new employer branding campaign.
Sep 10, 2019  

“For Those Who Step Up”: Henkel’s new employer branding campaign

Under the umbrella “For those who step up”, Henkel has released a new employer branding campaign. The re-launch is comprised of website and global talent-communication material that focuses on individual employees and their personal experiences with Henkel. The tonality and look-and-feel of the campaign builds on Henkel’s entrepreneurial mindset and showcases what prospective talents can expect when they start working at Henkel. The Henkel mindset is strongly conveyed in bold and catchy headlines such as “Step up,” “Team up,” “Stay curious,” “Keep Challenging” and “Change the game.” The Berlin-based communication agency RCKT developed the global campaign and introduced it globally to suit employees in over 75 countries.