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Brand Engagement

In addition to Henkel’s corporate engagement aligned with our Sustainability Strategy, our brands also enter social partnerships worldwide.

Our partners and our people are key to driving sustainability along our social partnership activities and in all areas of life. In co-operation with the Fritz Henkel Stiftung our brands support them with products and expertise. They make the difference through their commitment, skills and knowledge, both in their daily business actions and in our communities, where they contribute to sustainability.

Fritz Henkel historical portrait

Fritz Henkel Stiftung

Fritz Henkel Stiftung

In January 2011, Henkel established the Fritz Henkel Stiftung. This foundation serves as the umbrella for our social engagement. It has close ties to the company and underscores Henkel’s long term commitment to social involvement that goes beyond its direct business interests.

Brand engagement – Project “HandinHandwerk”

With the “HandinHandwerk” initiative, the Adhesive Technologies business sector donated one euro for each article purchased from a selected range of its products for professional craftsmen. These purchases of products from the Metylan, Sista and Thomsit brands raised a sum of 25,000 euros within three months. The goal of this campaign was to use this money to support the renovation of a social facility.