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Strategy

We have a clear long-term strategy which is based on our purpose, vision, mission and values. It is the foundation which helps us successfully to shape the future of our company.

By 2020 and beyond, we want Henkel to generate continued profitable growth, to become more customer-focused, more innovative, more agile and fully digitized in our internal processes and customer-facing activities. To achieve this ambition, we will focus on four strategic priorities and financial ambitions for the coming years. In addition, we aim to promote sustainability in all our business activities, reinforcing our leading position.

Our strategic priorities

Click on the icons to find out more about our strategic priorities and initiatives.