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My Collection


Rex Pro-White 3xAction - the improved Pro-White formula increases washing power of powders and enhances their performance on whiteness – beating dirt on clothes even better and leaving your laundry perfectly white. Rex Pro-Color 3xAction - the powerful formula for coloured clothes – leave your coloured laundry looking perfectly bright.

  • 2001 Rex launched on the market in CZ/SK
  • 2005 Launch of new variant "Soda effect", which have improved the composition of a new cover
  • 2005 Launch fragrant variants Spring Flower
  • 2006 Market introduction of variant "Soda Effect II" with improved composition and improved packaging
  • 2006 Rex launched new variant of fragrant Lemon Flower
  • 2007 The new line of washing gels Rex (Soda effect and color effect) in opaque bottles introduced on the market                                                                                                                                                                                                                           
  • 2011 Launch of new variant "Baby" in BG  
  • 2012 Rex introduced new line with 3xAction cold-active formula                                                                                                                                                                                                                                                                                                                                             2013 Launch of new scent "Mediterranean Freshness"
  • 2014 Rex introduced new line with improved Pro-White 3xAction formula

Information & Services

Also known as...

In other countries the brand Rex is known under the brand names

Tomi, Deni, Tursil and Merix.

Laundry & Home Care
Customer Segments
Europe, Bulgaria, Croatia, Czech Republic, Estonia, Latvia, Lithuania, Poland, Romania, Slovakia, Slovenia, Ukraine
Product Category
Laundry Detergents