Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Trade Marketing & CATMAN Specialist
Apply for this role
Trade Marketing & CATMAN Specialist
Apply for this role
About this Position
Support the Consumer Adhesives business in Thailand through effective trade marketing and category management initiatives. Ensure strong customer coms, in-store visibility, successful promotional execution, and data-driven category development to achieve Henkel’s growth and profitability targets. This is a junior role designed to support sales and marketing alignment, enhance customer engagement, and contribute to overall market share expansion.
What you´ll do
- Development and execution of trade marketing activities to drive sell-in at customer level and sell-out performance at POS of retail and distributor channels.
- Planning and implementing of in-store visibility, POSM deployment, and promotional campaigns.
- Planning and execution of branded events and trade shows.
- Conduct category and shopper analysis to support Category Management projects and identify growth opportunities.
- Prepare performance reports (sell-out, competitor activity, ROI) for trade activities and promotions.
- Support Sales team in customer presentations, joint business planning, and distributor alignment.
- Coordinate with local and global marketing teams to localize campaigns and toolkits for the Thai and SEA market.
- Ensure proper budget control, documentation, and compliance with Henkel standards.
- Assist in launching new products in trade channels, ensuring readiness and visibility at point of sale.
What makes you a good fit
- Minimum 2 years of experience in trade marketing activation, marketing promotions, and category management.
Strong analytical skills in shopper behavior, social media insights, and category performance. - Experience working closely with sales teams to support customer presentations, joint business planning, and trade promotions.
- Trade marketing.
- Category Management.
- Sales & customer communication.
- Brand management.
- Content management.
- Marketing communication.
- Online marketing.
- Digital transformation.
- Leadership coordination creativity persuasion presentation.
- Confidentiality.
- Problem solving.
- Teamwor.k
- Analytical and Conceptual thinking.
- Communication and influencing.
- Organize and time management Innovative thinking Entrepreneurial spirit.
Some perks of joining Henkel
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 25086029
Job Locations: Thailand, Bangkok, Bangkok
Contact information for application-related questions: talent.seaanz@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.