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Water: The elixir of life…

From taking a shower and washing your laundry through to the manufacturing of smart phones – or even just to drink – water is needed everywhere. And it will be even more valuable in the future: Experts forecast that the world’s population will increase to nine billion by the year 2050.

The earth’s water resources are unequally distributed and threatened by increasing pollution and overexploitation. Around four billion people are already faced with a water shortage for at least one month of the year. More efficient use of water is centrally important to ensure that water remains a human right – and does not become a luxury.

Henkel focuses on reducing water consumption during production and use of our products and on avoiding wastewater. We strive to create water-efficient products and technologies to enable also our consumers and customers to protect water resources worldwide. Our consumer products such as detergents, household cleaners or shampoos that pass into sewage systems after use are optimized for biodegradability so they will not impact the quality of surface waters. Wastewater from industrial applications is pretreated using state-of-the-art technology to remove harmful substances and professionally disposed of.

Each business unit contributes to our global goal of using 30% less water per ton of product by 2020. Find some examples here:

Adhesive Technologies

Adhesive aeration technology uses a state-of-the-art glue mixer to add controlled amounts of air to a lamination adhesive. This makes the adhesive foamier, which means less product is needed in the lamination process. The lamination of five million square meters (one production line) of corrugated board with aerated adhesives in one year saves approximately 30,000 liters of water.

Beauty Care

„Be smarter. Save water.“ is an initiative by our Beauty Care business unit with its brands Schauma, Fa and Theramed to increase awareness on the importance of water and to encourage water saving behavior. A single low-flow showerhead is one quick and easy way to save water. In combination with taking shorter showers this makes a huge difference.

Laundry & Home Care

Dyeing a pair of jeans with Dylon uses at least 100 times less water than is needed to produce a new pair. That means annual savings of a total of 80 billion liters of water, or the equivalent of the amount of drinking water consumed per person each year by up to 3.9 million people in typical cotton-growing regions.

Creative and entertaining

Using an online platform, Henkel invited inventive minds to submit original films showing how consumers can shower more sustainably. The short, creative videos are a new way of addressing consumers, which aims to be entertaining rather than focusing on restraint.



Clean Country Sounds




The Shower Rap: Water is my Homie




Water for the Penguin