1907

Persil – a Revolution in the laundry room
Collage with three different Persil packagings from different decades. The packaging is designed in the typical Persil green with white lettering. The Henkel red oval is placed in the center. Over time, the packaging becomes slightly wider, but the design does not change.
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Persil packaging 1907, 1950 and 1965

Advertisement for Persil in a newspaper announcing the detergent for the “very near future”.
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First Persil advertisement (1907)

Advertising poster with a laundress and her laundry basket filled with white laundry. She raises her arm and waves a white handkerchief. Several Persil packets are placed next to the laundress.
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Advertising poster for Persil (1908)

A green advertising poster showing a package of Persil 59 detergent.
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Advertising poster for Persil 59 (1959)

Persil revolutionizes the work in the laundry room. When it is launched in 1907, it is one of the first self-acting detergents in the market. It makes Henkel the undisputed market leader...