Annual Report 2025
incl. Sustainability Statement
Our Henkel Brand
Design
The Henkel brand unites our heritage and ambition going forward:
engaging people to shape a purposeful future together and, driving sustainable progress while building on our core strengths.
Our brand design is designed to stay.
It’s dynamic, colorful, and easy to use. It allows for flexibility without weakening what makes our brand strong and recognizable: our iconic logo, the Henkel colors red and white, and a unique and highly flexible typeface make our brand instantly recognizable.
The diversity of Henkel – its businesses, its products, and its people – has always been key to our success. This is what our brand should feel like as well. That’s why we are opening up a world of colors, introducing a next-generation typeface, and tapping into the endless opportunities of digital artwork.
Let us create the future
together.
Awards
We strive to create a distinctive and impactful brand identity that reflects our entrepreneurial and pioneering spirit.