Discover the brands from our business units Henkel Adhesive Technologies and Henkel Consumer Brands.

Reducing our ecological footprint
We are constantly innovating to offer better performance with a reduced ecological footprint.
Henkel concentrated on strengthening its top brands - among them Persil, Loctite, and Schwarzkopf.
Loctite is the world’s leading brand for adhesives, sealants and surface treatments. The brand essence (Lock Tight) has stood for top performance in industry and household for decades. Its premium products and solutions impress industrial customers and consumers in over 130 countries around the world with their quick, strong and durable hold. A key factor in Loctite’s success is its power of innovation: It allows the continuous development of new products and formulations for a large number of solutions, particularly in the electronics, automobile, aviation and manufacturing industries. Additionally, Henkel also offers solutions for routine household gluing jobs under the same brand. While Loctite is mainly known as an industrial brand in Germany, consumers the world over place their trust in its large selection of superglues, all-purpose adhesives and special glues.
Loctite caused a stir during the market launch of its hybrid adhesives, which have applications in production as well as maintenance and repairs. The patented technology combines all the main properties of structural, super and epoxy glues: strong hold, quick hardening and long durability. To demonstrate the performance of these products, customers, sales partners and media from various countries were invited to special Loctite events. First, the guests watched as three grams of hybrid glue were applied on two steel blocks in an S-shaped pattern. After a hardening time of 45 minutes, the blocks were tensioned between a locomotive and a wagon as their sole connection. With this glue joint of just about 230 square centimetres, the locomotive hauled a total weight of more than 200 tons over the rails.
Successful innovations and consistent geographic expansion make Henkel's top brand Schwarzkopf, which is represented in more than 50 countries, one of the world's leading hair care brands.
Today, Schwarzkopf has over 1000 patents for hair-related products. In its five global research centers, hair experts develop products and services that create a world of vibrant color, beautiful styling and properly cared for, healthy hair.
The brand’s success has its foundation in two key elements: a gradual, steady brand development in all hair categories of the retail and salon businesses, and the successful, even geographic expansion in Europe, North America, Latin America, the Middle East, Africa, and Asia.
Schwarzkopf provides every day more than two million people around the world the confidence to craft their own beauty. The brand has earned high trust among both hairdressers and consumers.
120 years ago, the opening of a small drugstore became the foundation for the global brand Schwarzkopf. Attention to detail and an obsession with brilliant results have always been the pinnacle of the brand’s world since the chemist and pharmacist Hans Schwarzkopf opened a "color, drug and perfume shop" in Berlin-Charlottenburg in 1898.
Persil can look back on more than 110 years of success: from its revolutionary beginnings as the first self-activating detergent, to its great advances in areas of energy use and environmental protection, its significant contributions to sustainable business conduct, and its advancements in dosing and packaging. As a forerunner in the sustainability area, Persil plays an important role in promoting sustainable business.
Persil’s history is inseparable from Henkel's success story. At the beginning of the 20th century, doing laundry meant hours – if not days – of physically-demanding labor for women. Fritz Henkel wanted to lighten women’s laundry day burden, and in 1876, founded the company Henkel & Cie, which developed Persil, the world’s first self-activating laundry detergent, in 1907. Strenuous washing as the world knew it, had come to an end, and riding on Persil’s triumph, the family company’s own success story began.
The name Persil is derived from the two most important chemical materials in the product: Perborat and Silicat. Henkel developed an innovative combination washing-and-bleaching agent in powder form. This meant that laundry could be cleaned and sanitized just by boiling it in water with Persil, eliminating the need for chlorine bleach. In 1908, Henkel produced 4,700 metric tons of Persil. By 1915, that amount had already tripled.