Press & Media 

Henkel’s open innovation and collaboration platform, Henkel X, will host its first Xathon, Europe’s biggest female ideation hackathon. The event aims to empower 150 female talents to develop and shape their entrepreneurial mindset and ideas. The Xathon will take place on November 15-17, 2019 at the Facebook offices in Berlin. The application period starts on September 12.

Under the umbrella “For those who step up”, Henkel has released a new employer branding campaign. The re-launch is comprised of website and global talent-communication material that focuses on individual employees and their personal experiences with Henkel. The tonality and look-and-feel of the campaign builds on Henkel’s entrepreneurial mindset and showcases what prospective talents can expect when they start working at Henkel. The Henkel mindset is strongly conveyed in bold and catchy headlines such as “Step up,” “Team up,” “Stay curious,” “Keep Challenging” and “Change the game.” The Berlin-based communication agency RCKT developed the global campaign and introduced it globally to suit employees in over 75 countries.

Henkel is further expanding its expertise in innovative and sustainable household products while at the same time gaining insights in a promising direct-to-consumer business model: Henkel under the umbrella of Henkel Ventures is investing in the US cleaning products start-up Truman’s, based in Louisville, Kentucky, which offers cleaners that utilize refillable bottles and concentrate cartridges to reduce plastic.

Henkel has officially opened its sixth dry mixes plant in Russia. The new plant will enable the company to meet the growing customer demand for construction mixes in the Northwestern Federal District. The total investment in the project amounts to more than 10 million euros.