CREATING THE NEXTTHROUGH DIGITAL INNOVATION
Creating added value through innovations and technologies – that is our passion. Uniting digital expertise, business process management and IT, our Henkel dx organization is the driving force of digital transformation at Henkel. Founded in 2020, Henkel dx was built to identify business challenges and to turn threats into opportunities. Focusing on individual customer and consumer needs, we build digital and data-driven business models, to optimize, transform and disrupt. In a strong partnership with our business units and functions we bring business domain and tech experts together to develop new digital solutions as well as business models together, better and faster. Our customers and consumers are always at the center.
We need to better understand our end customer. We anticipate what they want, whether that’s personalization or a direct-to-consumer experience, so we can keep their loyalty in the future.
Michael Nilles, Chief Digital & Information Officer at Henkel
DIGITALMEGATRENDS RESHAPETHE DYNAMICS OF OUR MARKETS
Looking beyond the mere product, this trend is characterized by the extension of business model from pure product offering towards after-sales, service and outcome-based solutions/ Outcome-as-a-Service. It builds on superior, data-driven insights into product usage and performance. This megatrend leverages assets owned by others, like machine data for example.
LEAN. FAST. SIMPLE.
Companies drive value across the entire value chain and within their organizations. Through new ways of working – with increased speed and agility – businesses boost productivity and efficiency and gain better insights for decision making.
EMBEDDINGDIGITALIN OUR DNA
The Henkel dx Hubs in Berlin and Shanghai were launched as dedicated innovation centers to drive digital transformation and create leading digital solutions at Henkel worldwide. Another hub is planned for the Silicon Valley. The hubs are places where our digital and tech experts come together with start-ups, the digital ecosystem or tech giants. The goal: to jointly develop digital business models and leading technology solutions while establishing an innovation-driven mind-set.
CREATING THE NEXTSOLUTIONS
OUR DIGITAL BUSINESS
Consumer & customer behavior has massively changed towards on-demand and hyper-personalized digital commerce. That’s why we developed RAQN. It integrates multiple digital touchpoints onto one single digital business platform to create a unique user experience. RAQN is the core to expand e-commerce activities, while addressing individual consumer and customer preferences, accelerate time-to-market and improve performance marketing based on data analytics and insights. The platform is built on our business domain knowledge, software and artificial intelligence capabilities paired with Adobe’s technology expertise – tailored to meet the specific demands of our different business units across consumer and industrial products.
OUR IT BACKBONE
FOR CPG BUSINESS
Trade promotion management (TPM) is of vital strategic importance at Henkel. That’s why we have built SPARC – our Sales Promotions and Revenue Cloud – to provide greater transparency and efficiency for us and better relationships with our customers. SPARC enables just-in-time monitoring of spend, creates efficiencies, and increases profitability. SPARC was custom-made using latest SAP cloud technology and self-built Henkel-tailored algorithms. Our goal is to become industry best-in-class in Trade Spend Management.
OUR FEMALE BUSINESS
We believe that diversity and female empowerment are the key to building a flourishing tech industry. That’s why we created the XATHON – our annual business hackathon for female entrepreneurs – to promote female tech talents and to empower female founders to take their business model to the next level. Xathon provides female entrepreneurs a platform to pitch their start-up and receive funding, meet role models and mentors that guide them, and vital networking opportunities. The Xathon will continue to provide a springboard for generations of female founders to come.