1920

Sparkling clean
A collage of three packages of the cleaning agent Ata. On the left is a blue and white paper pack from 1920. In the middle is an Ata cast cardboard bottle from 1924, which resembles an oversized salt shaker. On the right side you can see an Ata tin can from 1956.
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Ata paper pack (1920), Ata cast cardboard bottle (1924) and Ata tin can (1956)

Henkel launches its Ata household cleaner in 300g packs. The scouring powder is designed for a wide range of applications, both in the home and in industry…