1920

Persil returns to peace quality”

A Persil advertising poster celebrates the reintroduction of the product after the First World War.

Persil advertisement (1921). The Henkel oval is used as the company logo for the first time

Packaging of the “wartime soap powder” from 1917. The green packaging is unadorned and shows no additional logo or image apart from the product and manufacturer information.

Packaging of “wartime soap powder” (1917)

In 1916, the company introduces “Wartime Persil” with reduced fat content. Two years later the branded product is replaced by what was called “wartime soap powder”…