1929

Predecessor of Pril:

Imi dishwashing powder
The first Imi packaging designed in green and white. In the upper half of the pack, the brand name in its own spelling with small i's and capital M.
Close

Imi packaging (1929)

Advertising poster for Imi dishwashing detergent with a smiling woman washing dishes. An Imi pack is placed in front of the dishes.
Close

Advertising poster for Imi (1929)

The letters of the word Imi are composed in such a way that they imitate the body of a person. Above is a circle that is used as a head. Hands have also been added. The resulting figure wears a hat and holds a bucket in one hand and a scrubbing brush in the other.
Close

Imi advertising poster (1929)

Painted advertising poster. A blonde woman in a red dress and white shooter holds an Imi pack in her hand, smiling. In front of her, stacked, clean dishes and the Imi logo.
Close

Imi advertising poster (1933)

A dark red poster with a man in overalls and the inscription “For work clothes Imi”.
Close

In 1955, Imi was no longer only advertised for cleaning dishes, but also for workwear

Imi was Henkel’s trailblazer product for a whole range of dishwashing products still to come.