1922

Birth of an

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The painter Kurt Heiligenstaedt in his studio while working on the first motif of the Lady in White.
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The Lady in White is designed in 1922 by Berlin cartoonist Kurt Heiligenstaedt – pictured here in his studio

The White Lady against a dark blue background with cherry blossoms and the slogan “Alles neu macht Persil
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Advertising poster with the Lady in White ‏(1929)

YouTube Thumbnail The making of an advertising icon (Thumbnail)

1922 sees the creation of the company’s most famous advertising figure: the Lady in White. Until well into the 1960s, the Lady in White promotes Persil