1949

Perwoll

for fine laundry
A package of Perwoll detergent is positioned in the center of the poster, standing in front of two pieces of clothing. Across the top portion, the text reads: “Die Persilwerke bringen für feine Wäsche und alles Zarte” (“The makers of Persil present [a product] for fine laundry and all delicate items”). At the bottom, the slogan “Zum Säubermachen – Henkelsachen!” (“For cleaning – Henkel products!”) is displayed.
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Enamel advertising sign for Perwoll (1949)

Perwoll is launched in the Federal Republic of Germany. Thanks to the airlift, the mild detergent is also available in West Berlin.