1951

Advertising

on the move
A row of white Volkswagen cars along a stony street. The slogan „Zum Saubermachen – Henkelsachen!“ (“For cleaning stints use Henkel things!”) is written on the right-hand doors of the vehicles.
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Company cars sporting a Henkel slogan ‏(1951)

The company car fleet for the sales force carries the slogan “Zum Saubermachen – Henkelsachen” ‏(“For cleaning stints use Henkel things”), thus contributing to the company’s image building efforts.