1950

The Comeback

of Persil
A gloved hand holds a package of Persil. The phrase “Ein großer Augenblick! Endlich wieder” (“A great moment! Finally back”) appear at the top of the poster. At the bottom of the image, it reads “mit echtem Seifenschaum” (“with real soapsuds”).
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Advertisement for the relaunch of Persil (1950)

Persil production in Düsseldorf starts on July 24, 1950. The first packages are back in West Germany’s stores on September 1, 1950 – after eleven years without Persil. At Henkel, ...