1951

For clean

and shiny dishes
A blue package of Pril powder from 1951.
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Useful daily helper: Pril powder (1951)

A drawing of the iconic Pril duck, wearing a green ribbon around its neck. A Pril package with the words “entspannt das Wasser” (“softens the water”) is placed on the duck’s back. The duck looks at the package sideways with a happy expression.
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The popular Pril duck (1955)

Drawn advertising poster with a Pril pack in a spotlight. A woman in a yellow and red striped dress is placed in front of the packet, pointing at the Pril packet with a surprised expression on her face and an outstretched finger. At the top is the inscription “Das neue Normalpaket” (“The new normal pack”) and further down “nur 38 Pfennig” (“Only 38 pfennigs”).
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Pril ad (1950s)

Advertising campaign for Pril and other Henkel products with oversized duck figures. The figures stand in a semicircle and carry various oversized packages of Henkel products on their backs. Behind the figures are many advertising posters for the corresponding products.
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Pril ducks with various Henkel products (1955)

Pril powder, a domestic dishwashing product, is launched. It becomes a popular kitchen aid and soon turns into a top seller. In 1952, poster artist Herbert Leupin creates and draws the Pril duck...