1962

Innovative and

Sparkling Clean
The first Somat from 1962, at that time still in powder form. The packaging is a medium blue color. The brand name Somat can be read in large white letters in the upper half. In the middle underneath, still touching the brand name, is the addition “Cleaner” in a red box with white lettering. Below this ensemble is the additional information “for dishwashers”. Finally, at the bottom of the packaging is an illustration of clean dishes in a dishwasher basket.
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The first Somat from 1962 – back then still in powder form

Advertisement for Somat from 1973, showing a waiter in the foreground wearing a black and white striped vest and bow tie. He wears a striking moustache and holds a clean, shiny drinking glass in both hands. A kitchen can be seen in the background, in which a blonde woman in a green blouse smiles as she empties her clean dishwasher. In front of the waiter in the bottom right-hand corner, the packaging of Somat detergent and rinse aid is also depicted.
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Advertisement for Somat (1973)

Somat rinse aid, special salt and detergent slightly offset and placed next to each other on a silver tray. In the background, half hidden by the Somat detergent, is a small orange bouquet of flowers in a bulbous glass vase. The slogan “Complement each other brilliantly: The three from Somat” can be read above it.n blouse smiles as she empties her clean dishwasher. In front of the waiter in the bottom right-hand corner, the packaging of Somat detergent and rinse aid is also depicted.
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Somat rinse aid, special salt and detergent (1970s)

In 1962, Henkel launches Somat, Germany’s first cleaning agent that was specifically developed for dish washers. The product makes housework a lot easier.