1969

Persil 70
Advertisement for Persil 70: The text “The detergent of the 70s is here!” is written above a pack of Persil 70 (left) and a running washing drum on the right. Underneath is the text “Fiber-deep clean, fiber-deep white, fiber-deep fresh”.
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Advertisement for Persil 70 (1969)

Advertisement for Persil 70. A Persil 70 package is placed in the middle of a light blue background, which runs into white at the bottom of the ad, with a large bow tied around it. A red rose is placed to the left of the package. Above the package is the slogan “Our best” in large black letters, which is continued in smaller black letters below the package with “in the affordable special packaging”. A red rose is placed to the left of the package, while a short text explaining the origins of the campaign is placed to the right of the package.
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“Unser Bestes” ‏(Our Best) advertising campaign ‏(1970)

Advertising poster for the Our Best campaign. The background consists of a painted blurred image of a woman walking down the street with her shopping in her hand. The image shows the woman only up to her hips. She is wearing a red skirt and red shoes. In the foreground of the motif is a packet of Persil with a red ribbon tied around it. It is placed in such a way that it gives the impression that the woman in the background is holding the package together with her other items. In the top left-hand corner, the slogan
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“Unser Bestes” ‏(Our Best) advertising campaign ‏(1983)

When Persil 70 with its new packaging design is launched, the brand is already available not only in Germany, but in almost all of Europe. In the year that followed, the advertisement campaign…