1972

A colorful

advertising coup

Advertisement for the “Fröhliche Küche (Merry Kitchen) campaign”. Blurred yellow flowers are placed around the entire edge of the ad. In the center of the ad, surrounded by the flowers, is a blonde woman sitting with two blonde children on her lap at a table covered with a red and white checkered tablecloth. All three are laughing happily into the camera. A clean set of dishes decorated with colorful Persil flowers is placed in front of them. The children are holding pieces of the set in their hands. The sentence “Get the cheerful Pril flowers” can be read at the top edge. Two bottles of Pril are also placed in the bottom right-hand corner.

Advertisement for the “Fröhliche Küche” (Merry Kitchen) campaign (1973)

Advertisement for the “ Fröhliche Küche” (Happy Kitchen) campaign with a woman, a girl and a boy. They are all smiling at the camera and standing in front of a white tiled wall. The woman is holding a bottle of Pril with two Pril flowers in her hand and is sticking a third one on the wall. The sentence

Advertisement for the “Fröhliche Küche” (Merry Kitchen) campaign (1974)

Advertising motif with a Pril-Kraft-Gel and Pril-Original bottle on a background running from medium blue at the top edge down to white. Colorful Pril flowers are placed above the bottles.

Pril flowers celebrate a nostalgic comeback in 2002 ...

Two bottles of a special edition of Pril from 2025 featuring the iconic Pril flower design.

… and again in 2025

The promotion campaign „Fröhliche Küche“ (Merry Kitchen) for Henkel’s dishwashing brand, featuring the so-called “Pril flowers,”  turns into a great success. Soon the flower-shaped stickers are…