1982

Pattex

takes off
YouTube Thumbnail Pattex 1983 (Thumbnail)
An advertising poster for Pattex instant glue from 1982. The yellow and black packaging of the glue is shown on the right next to the slogan “The fastest Pattex in the world”. The following text is also written at the bottom of the picture: “Only Pattex sticks like Pattex”.
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Advertisement for Pattex instant glue (1982)

When Henkel’s Pattex brand launches its first instant glue in 1983, a courageous product manager from South Africa glues himself to a biplane, relying exclusively on the adhesive power of Pattex…