1994

A new shape of clean
Five packs of Persil Megaperls are arranged in a pyramid. The products depicted are Megaperls Colour (red and green packaging), Megaperls Fragrance Free and Megaperls (both with the same white and green packaging).
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Product packaging of Persil Megaperls (1994)

An advertisement for Persil Megaperls. The angular, white and green cardboard packaging of the product is slanted slightly in the centre of the picture. In the top left corner, the text reads: “The new generation of detergents”. On the right-hand edge of the picture, in large letters, it says: “Persil Megaperls: Pearls instead of powder”.
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Advertisement for Persil Megaperls (1994)

After five years of research, Persil Megaperls are launched in Germany in July 1994. It is a new, highly concentrated type of detergent that is produced via extrusion technology: a concentrated kneadable mass…