1991

Launching ­Persil Color
A cardboard packaging of Persil Color detergent from 1991.
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Persil Color (1991)

A pack of Persil Color lies on a purple and white striped shirt. The top of the advertisement reads: “Barely there and already a role model”.
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Advertisement for Persil Color (1991)

A pack of Persil Color Megaperls lies on a bed of colorful Megaperls - the spherical washing powder from Henkel. At the top of the advertisement it says: “Visibly strength-enhanced”.
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After the launch of Persil Megaperls in 1994, Persil Color was also available in this version (1996)

An advertisement for Persil Color. A washing line with four colorful socks, including two blue ones, hangs in the background of the picture. A pack of Persil Color is shown in the right-hand corner and above it is the phrase “Color with long-term color protection”. Above the advertisement is the sentence “Blue today, blue tomorrow and again the day after tomorrow”.
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Advertisement for Persil Color Megaperls (1998)

As of the 1960s, all-purpose detergents dominate the market. However, the increasing share of colored laundry and low washing temperatures lead to fading and color transfer. Henkel looks for a…