1991

Spee:

washing smartly in East and West
A collage shows a packet of Spee detergent from the GDR times (1968) and two packets from 1990 (right).
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A pack of Spee from the GDR times (1968) and two packets from 1990 (right)

A collage depicting three generations of the well-known Spee fox advertising figure. The 1998 Spee fox lies on the floor, cheekily raising its index finger in the air. Above him, on the left, is the current Spee fox, from 2024. On the right is the Spee fox from 2003. All three reddish-brown foxes wear a white top and blue bow tie as their trademark.
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Three generations of the well-known advertising figure of the Spee fox: the current fox from 2024 (left), the Spee fox from 1998 (lying down) and a version of the advertising figure from 2003 (right)

The Spee story starts in former East Germany. In 1968, the VEB Waschmittelwerk Genthin (VEB detergent plant Genthin) launches its first “Spezial-Entwicklung” (special development). Soon Spee…