1995

Schwarzkopf

becomes part of Henkel

The evolution of the Schwarzkopf logo since 1904 as GIF

The evolution of the Schwarzkopf logo since 1904 (selection)

Two cans of Taft hairspray from 1957 are to be seen. The can on the left is half white and half pink. The can on the right is divided into beige and white. At the bottom of both cans is the inscription “Much longer freshly styled”.

Schwarzkopf markets Taft, the first branded hairspray in Germany. Women “taft” (taften) their hair, as they called it at the time, to make it more resistant to wind and weather

An aerial view of the Schwarzkopf plant in Wassertrüdingen in 1995, showing several production buildings and halls, as well as a large parking lot full of cars.

The Schwarzkopf plant in Wassertrüdingen was taken over by Henkel after the purchase. To this day, mainly hair products are manufactured here (1995)

On November 1, 1995, Henkel acquires Hans Schwarzkopf GmbH in Hamburg. At the time of the acquisition, Schwarzkopf (founded in 1898) can also look back on a long and successful company tradition. In addition to...