Discover the brands from our business units Henkel Adhesive Technologies and Henkel Consumer Brands.

Reducing our ecological footprint
We are constantly innovating to offer better performance with a reduced ecological footprint.
For cleanliness and freshness in your toilet and bathroom!
With its wide product range from rimblocks (Power Aktiv, Color Aktiv+ or DeLuxe) over In-tanks to WC cleaners and bathroom cleaners, Bref is the market leader and freshness expert for toilets.
Bref offers a hygienic cleanliness and freshness for your toilet. The global brand Bref is available in the following countries for the toilet category: France, Spain, Belgium, Italy, Greece, Sweden, Finland, Cyprus, Korea, Canada, Mexico, Guatemala, Panama, Costa Rica, Angola, as well as in Central Eastern Europe.
Its portfolio consists of a wide range of innovative products such as:
Bref Power Aktiv:
Rimblocks with a 4-function formula and an Air Freshener Technology to ensures that the bathroom is filled with a fresh scent until the last flush.
Bref Color Aktiv+:
a convenient and easy way to keep your toilet clean and shiny with a visible cleaning effect thanks to colored water.
Bref DeLuxe:
the first Bref rimblock which offers elegant and delicate premium scent inspired by fine fragrances. Luxury perfumes for your toilet!
Bref WC Cleaners:
Powerful cleaning gels for effortless toilet cleaning, removing limescale, dirt and stains and leaving the toilet perfectly clean, shiny and freshly scented.
Make sure to check out our cross category sustainable range of products under the ProNature brand. The bottles of that range are made from 100% recycled plastic, partly also contain 50% Social Plastic®. The packaging of the rimblocks is made of 100% recycled material.
In other countries the brand Bref is known under the brand names
WC Frisch, Blue Star, Sonasol, Witte Reus, Soft Scrub, General and DAC.