Our purpose “Pioneers at heart for the good of generations” sits at the heart of our strategic agenda for purposeful growth. It shapes and guides our transformation. Now we are making this change visible and strengthening our brand with a new and bold positioning: at Henkel, we lead the way to reimagine and improve life every day. Today and for generations to come. Through our brands and technologies, across our teams around the world.
The new Henkel brand unites our heritage and ambition going forward: engaging people to shape a purposeful future together and, driving sustainable progress while building on our core strengths.
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Sustainability
Imagineyour grandchildren asking you what“throw away” means.
We are not there yet, but every day we are working towards a world where all packaging is recyclable or made to be reused over and over again.
Sustainability
Imagine thecircular economysimply is theeconomy.
We are not there yet, but every day we are working towards a world where zero plastic ends up in the environment.
Sustainability
Imaginelooking back tomorrow and having madea difference today.
We are not there yet, but every day we are working towards a world where the climate is no longer in crisis. Our contribution: becoming climate-positive by 2030.
More about how we promote sustainability at Henkel
Imagineclean clothes with onlya few drops of water.
We are not there yet, but every day we are working towards a world where doing laundry requires almost no water and energy.
Innovation
Imagineyour haircarecustomizedto your true self.
We are not there yet, but every day we are working towards a world where every product is tailored to your individual needs and preferences.
Innovation
Imaginecharging your carin seconds.
We are not there yet, but every day we are working towards a world where charging vehicles is faster than filling them up. Our high-tech solutions help build better and safer batteries.
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Explore our new design on the Henkel Brand Hub
Our new brand design is designed to stay. It’s dynamic, colorful, and easy to use. It allows for flexibility without weakening what makes our brand strong and recognizable: our iconic logo, the Henkel colors red and white, and a unique and highly flexible new typeface make our brand instantly recognizable.
The diversity of Henkel – its businesses, its products, and its people – has always been key to our success. This is what our brand should feel like as well. That’s why we are opening up a world of colors, introducing a next-generation typeface, and tapping into the endless opportunities of digital artwork.
