Reimagining & improving lifeevery day 

Corporate Culture Visual

We lead the way to reimagine and improve life every day. Today and for generations to come. Through our brands and technologies, across our teams around the world.

Our Purpose expresses what unites us all at Henkel: Pioneers at heart for the good of generations. We build on our pioneering spirit, knowledge, and resources to shape a purposeful future for the next generations.

Ready to reimagine!

Imagineyour grandchildren asking you what“throw away” means.

Mountain

We are not there yet, but every day we are working towards a world where all packaging is recyclable or made to be reused over and over again.

Imagine thecircular economysimply is theeconomy.

Bridge

We are not there yet, but every day we are working towards a world where zero plastic ends up in the environment.

Imaginelooking back tomorrow and having madea difference today.

Laboratory

We are not there yet, but every day we are working towards a world where the climate is no longer in crisis. Our contribution: becoming climate-positive in our production by 2030.

Imagineclean clothes with onlya few drops of water.

Laundry

We are not there yet, but every day we are working towards a world where doing laundry requires almost no water and energy.

Imagineyour haircarecustomizedto your true self.

220818-hen-nhm-3395

We are not there yet, but every day we are working towards a world where every product is tailored to your individual needs and preferences.

Imaginecharging your carin seconds.

Adhesives Charging

We are not there yet, but every day we are working towards a world where charging vehicles is faster than filling them up. Our high-tech solutions help build better and safer batteries.

Imaginedifferences bringing us closertogether.

Basketball

We are not there yet, but every day we are working towards a world where everyone’s uniqueness enables us to achieve more together.

Imagineeducation leading toequality.

Greenhouse

We are not there yet, but every day we are working towards a world where everyone is able to seize their potential through education.

The Henkel brand unites our heritage and ambition going forward: engaging people to shape a purposeful future together and, driving sustainable progress while building on our core strengths.

Our brand design is designed to stay. It’s dynamic, colorful, and easy to use. It allows for flexibility without weakening what makes our brand strong and recognizable: our iconic logo, the Henkel colors red and white, and a unique and highly flexible typeface make our brand instantly recognizable.

The diversity of Henkel – its businesses, its products, and its people – has always been key to our success. This is what our brand should feel like as well. That’s why we are opening up a world of colors, introducing a next-generation typeface, and tapping into the endless opportunities of digital artwork.