Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Digital Marketing Manager, Henkel Consumer Brands
Apply for this role
Digital Marketing Manager, Henkel Consumer Brands
Apply for this role
About this Position
In this role, you will be responsible for planning, executing, and continuously improving digital marketing activities across digital platforms. You will own the end-to-end execution of digital initiatives, from campaign planning to performance tracking and optimization, ensuring that digital efforts support brand and business objectives.
What you´ll do
- Plan, manage, and execute the overall direction of global digital touchpoints, including social media activities across multiple markets.
- Lead and deliver special digital platform projects globally across the full portfolio.
- Analyze own and competitor digital activities across relevant touchpoints to enable fast learning, knowledge sharing, and efficient roll-outs.
- Collect and analyze data from multiple departments and sources to track project KPIs, measure performance, and assess impact.
- Test, implement, and scale new digital applications and functionalities.
- Manage or support the execution of digital campaigns and contribute to digital strategy development across brand clusters.
- Collaborate closely with global marketing teams and creative agencies to deliver upgraded digital campaigns for product launches and re-launches.
- Translate communication strategies into a holistic, mobile-first digital and touchpoint approach.
- Act as a key digital point of contact for TR market, driving best-in-class digital execution and regional level cross-market knowledge sharing.
- Lead digital media strategy, planning, and execution across paid channels in collaboration with media agencies.
- Manage digital and media budgets, ensuring efficient allocation aligned with performance and business priorities.
- Drive performance marketing initiatives with a strong focus on ROI, testing, and continuous optimization.
- Manage digital customer and retail media budgets in close collaboration with sales and trade marketing teams.
- Plan, execute, and optimize retail media activities across key e-commerce platforms and digital retailers.
- Collaborate with sales, trade marketing, and e-commerce teams to align digital media investments with commercial priorities.
What makes you a good fit
- Bachelor’s degree in a related field.
- 5 - 8 years of experience in managing digital marketing, digital platforms, and social media in local markets, working within global or multi-market environments, preferably with e-commerce exposure
- Experience in digital campaign execution, performance tracking, and KPI-driven optimization.
- Hands-on experience in agency management within complex, multi-agency ecosystems.
- Strong understanding of performance marketing metrics, attribution, and media effectiveness.
- Experience managing digital and media budgets with a performance-driven mindset.
- Ability to balance strategic thinking with hands-on execution in fast-paced environments.
- Experience working with global guidelines while enabling effective local market execution.
- Ability to work cross-functionally with global teams, local markets, and external agencies.
- Strong analytical mindset with the ability to translate data into actionable insights.
- Strong communication and stakeholder management skills in an international environment.
- Fluency in English, both spoken and written
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.
JOB ID: 25089668
Job Locations: Turkey, Istanbul, Ümraniye
Contact information for application-related questions: recruitment-hr@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.