Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Senior Manager, Social Channel & Creator Marketing – YouTube MSDS
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About this position
About this Position
At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.
Dare to learn new skills, advance in your career and make an impact at Henkel.
What you´ll do
- YouTube Strategy & Channel Leadership
- Lead YouTube strategy for all MSDS brands — defining content pillars, publishing cadence, and creative direction per brand.
- Position YouTube as a key education and storytelling hub that connects professional stylists and consumers to brand expertise.
- Drive consistency in production quality, visual identity, and tone across all brand channels.
- Partner with Brand Directors and Education to ensure YouTube integrates seamlessly into 360° campaign storytelling.
- Content Development & Production
- Oversee concepting, scripting, and production of all YouTube videos — from tutorials and transformations to behind-the-scenes and creator collaborations.
- Collaborate with Creative Strategy and Design to ensure every asset meets brand standards and audience expectations.
- Manage production schedules, shoot logistics, and asset delivery, ensuring content goes live on time and on brand.
- Introduce SEO best practices and metadata optimization to maximize discoverability.
- Creator Collaboration & Integration
- Build partnerships with professional stylists, creators, and educators to co-create educational and inspirational video content.
- Develop an annual creator calendar aligned with brand priorities and launches.
- Collaborate with Paid Media and Digital Commerce teams to amplify top-performing content for reach and conversion.
- Partner with Education leads to feature stylist ambassadors and salon content in compelling, story-driven ways.
- Performance & Analytics
- Monitor YouTube KPIs: watch time, retention, engagement, subscribers, and conversion.
- Collaborate with Business Intelligence to link performance insights to brand awareness and sales.
- Continuously test formats, video lengths, and storytelling techniques to maximize impact.
- Provide quarterly performance reviews with data-driven recommendations for each brand.
- Cross-Functional Collaboration
- Align closely with Brand, Education, and Creative teams to integrate YouTube storytelling into campaign ecosystems.
- Collaborate with the TikTok and Meta/Pinterest Senior Managers to ensure cross-platform consistency and repurposing opportunities.
- Partner with Digital Commerce and CRM to connect YouTube content to traffic, lead generation, and D2C conversion.
- Team Leadership & Process Excellence
- Manage Social Content Managers and/or video editors dedicated to brand channels.
What makes you a good fit
- Requirements
- 8–10 years of experience in digital content strategy, production, or social marketing, with proven YouTube expertise.
- Demonstrated success leading branded video or educational content at scale.
- Strong understanding of YouTube SEO, analytics, and monetization.
- Proven ability to balance creative storytelling with performance metrics.
- Experience managing cross-functional teams and external production partners.
- Deep passion for beauty, education, and visual storytelling.
- Entrepreneurial, strategic, and highly collaborative mindset.
- What Success Looks Like
- Growth in subscribers, watch time, and engagement across all brand channels.
- Increased contribution of YouTube to brand authority, awareness, and digital conversion.
- Seamless collaboration between YouTube, Education, and Brand Marketing.
- High-quality, high-impact content consistently delivered on time and on brand.
- Recognition of MSDS as the leading beauty education ecosystem on YouTube.
Some benefits of joining Henkel
- Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
- Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
- Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
- Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
- Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
The salary for this role is $120,000.00 - $135,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.
Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.
Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
JOB ID: 26091371
Job Locations: United States, CA, Culver City, CA
Contact information for application-related questions: talent.acquisition@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.