Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Brand Strategy Manager
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About this Position
At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.
This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.
Dare to learn new skills, advance in your career and make an impact at Henkel.
What you´ll do
- Develop and implement strategic plans for brands within the Styling category to drive growth, market share and profitability
- Effectively manage all products through lifecycle including new product introductions, discontinuations, to ensure product offerings meet customer needs and align with market demands
- Develop and implement pricing strategy and promotional activities to enhance category performance and drive sales.
- Partner with demand planning team to ensure optimal stock levels to meet customer demand while minimizing excess inventory
- Owns NPR process & local IDH creation for all applicable national promotions in accordance with product forecasting timelines.
- Manage the category marketing budget and investment strategy ensuring efficient allocation of resources and tracking ROI for activities
- Cross functional collaboration to support sales strategies and address customer needs
- Customer engagement and Market Analysis: Understand needs of B2B customers through gathering feedback, in market visits and analysis to continually improve category offering.
- Supports P&L for applicable brands to ensure KPIs (Key Performance Indicators) are achieved
- Fosters relationships with Global & U.S. brand leads to influence and optimize innovation, strategy and activations for success in Canada.
- Cross functional collaboration for cohesive execution of brand strategies and plans with functional teams in Trade Marketing to ensure adaptability to win in dedicated channels; Communications for tactical public relations and social selling to enhance brand awareness; and Creative/Education in the development of training programs offered to client cosmetologists for education of products.
- Conducts the strategic analysis of market trends, competition, and identifies new business growth opportunities/identifies potential threats to achieving the business goals and develops plans based on the results of the analysis.
- Develops and maintains national marketing materials, introductory offers and promotions and analyzes results to ensure that the programs are generating the desired results for ROI (Return on Investment).
- Regulatory – review of product labeling, Health Canada registration, compliancy (with NPI Specialist – supply chain)
- Find new opportunities and seek ways to improve processes and products to increase revenue, profitability, and customer experience.
What makes you a good fit
- Field of study: BA/BS emphasis Business
- Minimum 3 years related experience in marketing.
- Strategic Thinking – Analyzes complex situations, anticipates future challenges and opportunities, and develops innovative plans to achieve long-term objectives.
- Strong financial acumen – thoroughly understands the P&L and levers to overcome obstacles to deliver topline and bottom line
- Customer Focus - Listens to customers, builds relationships, and identifies and resolves customer concerns in a consistent manner, or asks for help as needed.
- Influences and gains internal buy-in to create and implement strategies that will help meet customer needs and eliminate problems before they occur; develops systems to respond to lessons learned.
- Forecasts future needs of customer groups, identifies and develops opportunities for new relationships, and leads development and implementation.
Some benefits of joining Henkel
- Health Insurance: comprehensive medical, dental, and vision plans starting on day 1
- Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role)
- Financial: Savings Plan matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, and service awards
- Family Support: 15 week maternity top up plan and 12 week gender neutral parental leave (top up for non birth parent), fertility support, Employee and Family Assistance program, and scholarships
- Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
The salary for this role is $90,000.00 - $115,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.
Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.
Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
JOB ID: 26092684
Job Locations: Canada, Ontario, Mississauga
Contact information for application-related questions: talent.acquisition@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.