göt2b®, Henkel’s trend-setting styling brand, announces exclusive partnership with Paul ‘DJ Pauly D’ DelVecchio to create limited edition products

Henkel’s göt2b® hair styling brand announces a two-year brand partnership with DJ Pauly D, best known for his musical talent, reality star status on MTV’s “Jersey Shore,” and perhaps most famously, his extremely well-gelled hair. Pauly D captured hearts all over the globe when the show premiered in 2009 and he quickly became a fan-favorite due to his infectious personality, witty sense of humor, and signature blowout, perfected by göt2b® glued® products.

As a brand, göt2b® products’ mission is to enable its consumers to break free from society’s expectations. The brand’s selection of forward-thinking, trendy hair colors and styling products empower people to switch up their looks, self-experiment and self-express without limits so that they feel free to be whoever they want to be. Pauly has embodied this same way of life through his fashion, attitude, and of course, his larger than life ‘do, making this new role as göt2b® brand ambassador a perfectly-paired partnership!

“We are so excited to work with Pauly D,” said Martha Dzwonkowski, Brand Manager at Henkel. “Not only has he been using our glued® products for years, he also embodies the göt2b® brand ethos of self-expression through his passion for music and creating art. We are looking forward to an inspiring and energized collaboration!”

Pauly added, “Excited to partner with Henkel’s göt2b® brand and create my own limited edition hair styling products, as you know I take my blowout very seriously, so I am excited to be working with a brand that shares my same vision.”

göt2b® is excited to have DJ Pauly D as an official brand ambassador and will be working in partnership with him on digital and social brand activations as well as limited edition products with exclusive Pauly D artwork.