Feb 6, 2015 Düsseldorf / Germany
Henkel accompanies men in their sacred beauty routine
Is he spending too much time in the bathroom? Don’t be surprised. The male grooming market is booming. Globally, the market is expected to be worth almost 27 billion by 2020, more than 50 percent more than in 2012. According to the NPD Group’s “Men’s Grooming Consumer report,” more than nine in ten men use men’s grooming products, such as facial and body skincare, shaving, haircare and fragrance.
Henkel has products for men’s beauty needs around the world. The Right Guard brand is exclusively designed for men, offering deodorants in spray, roll-on or stick formats and shower gels with benefits such as an anti-dry skin effect. The got2b styling brand, which was launched in 2001 in the U.S. can now also be found in Europe and Asia. Driven by trendy and sophisticated innovations, the brand focuses on styling benefits with an edgy styling execution. Henkel’s Fa brand offers shower gels including “Wake up Kick,” “Sport Double Power” and “Black Sun,” while U.S. brand Dial For Men counts products such as the Power Scrub body wash and the Hydro Fresh face and body lotion. Schwarzkopf’s Men Perfect is an anti-grey color gel specially developed for men.
Henkel’s beauty-care products are available in 150 countries worldwide with high-quality items in the hair, body, skin and oral segments. In 2013, the Beauty Care business accounted for 3.5 billion euros or 21 percent of Henkel’s total sales.
Find out more about our Beauty Care business unit.