In the fashion world, textile production contributes to climate change in immense amounts – around 300,000 tonnes of textile waste ends up in household black bins every year, sent to landfill or incinerators. Some solutions ‚to that are: donating clothes to charities or sharing, swapping and selling them. Upcycling is another creative method can help tackle the throwaway society.
DYLON Dyes and Christopher Raeburn have collaborated to put together a guide on how to upcycle and reuse worn out clothes: turning jeans into a bag and changing colours of garments, while adding new simple designs.
DYLON Dyes Senior Brand Manager, Rebecca Bland, said: “It’s interesting to see how much the public is spending on fashion and yet they are not wearing and making the most out of what they have. However, by getting creative and upcycling what’s already there in your wardrobe, consumers can transform and extend the life of their clothes, which can benefit both the environment and their wallets.”
Christopher Raeburn was the clear choice when looking for the best person to partner with. His brand’s “remade, reduced, recycled” ethos represents everything that is produced in his design studio in Hackney Central since day one. He is the Creative Director of responsible design company RÆBURN and DYLON successfully leveraged the synergy between the two brands.
Christopher comments: “I have been an avid fan of DYLON Dyes since using them countless times during my college years studying fashion, so I am really excited about this partnership. Upcycling or rejuvenating clothes instead of discarding them is a simple way for anybody to reduce their impact and be more responsible - an element which has been at the heart of my business since its inception. I hope these easy visual guides will inspire people to look in their closet and have a try themselves, as ultimately it is the small steps that lead to positive differences for the planet.”
Dyeing clothes is not only a sustainable solution, but also trending as it has been around for centuries and has been used by many prominent figures and brands in the fashion industry such as Stella McCartney, Chanel and Prada for various collections.