To ensure that new developments match market needs, the ICS also includes a dedicated Customer Experience Center. One of its centerpieces is the Infinity Room, an immersive digital space that presents more than 10,000 solutions in a 270-degree experience. Visitors can explore Henkel’s broad technology portfolio and experience applications across 800 industry segments. Complementing this, rotating physical and digital exhibits highlight how megatrends such as urbanization, mobility, connectivity, digitalization, and sustainability are shaping Henkel's innovations.
Here, the boundaries between lab and application begin to dissolve. For Xinn, customer interaction has changed significantly. In the past, her team prepared samples and brought them to customers. Today, customers visit the laboratory themselves. The center is “much more open” than a traditional lab, she says. Visitors can walk through the facilities and see everyday products in the exhibition to understand where Henkel’s solutions are used. This benefits both sides: Discussions often spark new ideas and potential projects. “Innovation is ultimately measured in the product,” says Wilson. “But inspiration is about people. An Inspiration Center has to deliver both: excellent development and an environment that encourages customers, partners and teams to think in new ways.”
All of this also increases Henkel’s appeal as an employer, especially for highly skilled professionals who want to work on advanced technologies. And that is crucial, because Shanghai has long been a center of development in the region, says Kefan, who has observed the market closely for many years. In the end, the Inspiration Center Shanghai represents more than a new building. It shows how Henkel views innovation in adhesives – as an interplay of technology, talent and global collaboration. A place where ideas begin and make their way into the world.