Early in 1922, in the cellar of the Holthausen packing department building, Henkel began to produce ready-to-use adhesives: Sula (paper adhesive), Desula (board adhesive), and Buba (packet adhesive). In the first year, a total of 123 tons of adhesives were produced for the company’s personal use. In 1923, glue was sold to a neighboring company for the first time. From 1928, Henkel started to export adhesives, to its European neighbors and in 1929 expanded its reach to Australia and South America.
The First Appearance of the “White Lady”
The “White Lady,” who was designed and brought to life by Berliner artist Kurt Heiligenstaedt, appeared for the first time in 1922 and has been a part of Persil’s history ever since.
