Lightweight, robust, and crystal-clear: PET bottles are an indispensable part of the beverage industry. Used millions of times, they keep carbonated beverages sparkling, water fresh, and juices aromatic. A key component of their recipe for success: PET is one of the few plastics that can be recycled almost infinitely – if all components cooperate. The adhesive that holds the label to the bottle is crucial to the quality of the recycled material. Anything that doesn't dissolve during the recycling process leaves residue on the PET flakes. Henkel's new hot melt adhesive, Technomelt EM 335 RE, enables clean separation.