Better Natured®: Good. Clean. Fun.™
At Better Natured® we’re turning nature on his head with naturally-derived* vegan professional haircolor and care products that pair the expert with the exuberant, and performance with play. Born from the brilliant minds at Zotos Professional, our scientists have been revolutionizing the salon industry with state of the art innovations since 1929. It’s in our nature to bring you the best of both worlds, and it’s all on the label for you to see (we even color code our ingredients). Get ready for some Good. Clean. Fun.
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*We hold ourselves to high standards and use the Global ISO Standard 16128 which defines naturally-derived as a plant or mineral derived material and water which is found in nature and has undergone limited processing. In the Better Natured™ line, the percent naturally-derived varies from product to product and ranges from 86% to 99%.