The Consumer Co-Creation Center (Bright Ideas) belongs to the group of CTI (Consumer Technical Insights) in HCB R&D. The focus is to incorporate consumer opinions and feedback at an early stage of the development process which enables us to work backwards from the consumer insights towards the design of a fitting product.
OPEN INNOVATION & VENTURING
We are deeply committed to meeting the changing needs of our consumers. Through our innovative and sustainable brands and solutions for laundry, home care, and hair products we enrich and improve the lives of billions of people every day. And we have the potential to impact even more.
Together with consumers, customers and partners we are creating more value by constantly innovating and improving the performance of our products with a reduced ecological footprint. Key factors are digitalization and consumer insights. We create consumer value through digitalization by analyzing the needs and upcoming market trends.
INNOVATION WITH CONSUMERS
To grow our business and meet the constantly evolving needs of consumers, we not only get to know them, but collaborate with them. For instance, we want users of our products to help decide on improvements to the design and the services. Together, we are designing our brands and products, while putting sustainability and the circular economy at the center of what we do. Our aim is to take a leading role to protect our planet through our actions and encouraging others to follow us.
INNOVATION PARTNERSHIPS
Henkel is well known for its innovative laundry, cleaning, and hair product lines. Our aim is to offer our customers and consumers the best possible quality and offer them the most innovative solutions. To achieve this, we work with partners worldwide. We look for creative ideas for new products, materials, and solutions to meet existing challenges. Be a part of our success story and put your expertise to use.
CORPORATE VENTURING
Henkel dx Ventures is the corporate venture capital arm of Henkel’s consumer goods business focusing on core areas of Digital Commerce and Sustainability. We partner with start-ups for co-innovation and invest in promising ventures. Together, we generate new ideas and bring them to market quickly and effectively. Benefit from our in-depth market and technology know-how, access to Henkel’s global scale network, and our expertise in consumer markets.
