General: The clever way of washing!

Thanks to continuous innovation, over the years General developed modern and intelligent solutions for daily laundry.

To make your life easier, General offers you a range of liquid detergents that satisfy your needs. In addition to “Fresco e brillante”, for your daily laundry you can find:

  • General Basta Separate! the detergent for colored clothes that prevents accidents due to the transfer of colors
  • General Eco: thanks to its 100% recyclable bottle, it offers you the quality of your General at an affordable price every day: you only pay the essentials.