Hidra was formed in 2001 with the purpose of meeting the basic hair needs of middle-class contemporary women who are concerned with their health and physical appearance. Hidra is a compact and well-defined line for professionals offering solutions for main hair problems.
Hidra offers a line of Shampoos, Conditioners, Treatments, Finalizing products, Styling products and its color line.
This is a full range of hair colors, comprised by 58 shades, enriched with honey, wheat, amaranth, oat and aloe vera.
This is the perfect combination between technology and nature using highest quality, natural ingredients, with avant-garde formulas.